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Business development

Build the target account list for a recruitment desk

A tiered list of companies that genuinely fit your ideal client profile, with the evidence for each tier, sized against the total addressable market so you know what share of it you are looking at.

use when
you are opening a new market or a new desk and need to know which companies are even worth calling

The prompt

Paste it into Claude Code or the Claude desktop app with Hyreflow connected. The first line loads the recruiting skill, so your agent reads the play, asks before it spends anything, and hands the work back to you.

paste this into Claude
/hyreflow-recruit

I am building a target account list for a <SPECIALISM> desk in <GEOGRAPHY>.

My ideal client looks like this: <DESCRIBE, OR NAME FIVE EXISTING CLIENTS
AND LET ME DERIVE IT>.

Hard rules: <SIZE BAND>, <INDUSTRIES>, exclude <EXCLUSIONS>.

Do it in this order:
1. Tell me how big the market is before you pull anything. Peek the counts
   first, that is free, and give me a cost range for the full run.
2. Source companies three ways: a firmographic filter, a reverse search on
   the people I would sell to, and lookalikes of my best existing clients.
3. Qualify in tiers. Hard filters first, since those are free. Then your
   judgement against my profile, also free. Only then spend on verifying
   the borderline ones against their actual website.
4. Give me tier A verified with evidence, tier B likely, tier C maybe.

Do not use whether a company is currently hiring as a membership test.
Being in my market and having an open role right now are two different
things.

Replace every <PLACEHOLDER> with your own detail. Everything else can stay as written.

What you need first

  • A description of your ideal client, or a handful of existing clients to derive one from
  • A geography and any hard exclusions
  • A Hyreflow workspace with credits

Tools it can reach for

The agent picks per step from what your workspace has. Nothing here is required by name.

What happens when you run it

Free steps are marked free. Anything that spends credits is marked, and the agent asks before the first paid run of any size.

  1. 1

    Pin down the ideal client

    free

    Either read the profile you already have, or derive one from a handful of your best existing clients, which is usually more honest than what people write down. A description in plain prose works too, and is flagged as the least precise input.

  2. 2

    Size the market before spending

    credits

    Company databases charge per record returned, so sizing the market means paying for one narrow page rather than pulling the whole list. The agent buys that sample first and comes back with an estimated market size and a projected cost for the depth you actually want, before committing to the full run.

  3. 3

    Source the companies three ways

    credits

    A firmographic filter on industry, size, geography and technology. A reverse search that finds the people you sell to and rolls them up to their employers. And a lookalike pass from your best existing clients.

  4. 4

    Apply the hard filters

    free

    Size band, industry, geography and your exclusions, run against data already in hand. Free, and it removes most of the list.

  5. 5

    Judge the rest against the profile

    free

    The qualitative half: does this company actually look like the ones you win, beyond the firmographics matching. Free, because it is reasoning rather than a lookup.

  6. 6

    Verify the borderline cases

    credits

    The only paid part of qualification. For companies where the answer is genuinely unclear, the agent reads their site and the public record and comes back with evidence rather than a guess.

  7. 7

    Deliver in tiers

    free

    Tier A verified with the evidence attached, tier B likely, tier C possible. Each row keeps the reason it landed where it did, so a colleague can argue with it.

The list that decides the year

A recruitment desk lives or dies on which companies it decides to call. Get that list wrong and every downstream improvement, better sequences, better copy, more activity, is optimisation on top of a bad premise.

Most target lists are built from whoever came up in conversation, plus whoever is advertising. The first is biased towards the loud, the second is biased towards the desperate, and neither describes the market.

What the tiers are for

Tier A is verified. Somebody, in this case your agent, actually looked at the company and can show you why it fits. These are worth researched, personalised outreach.

Tier B is likely. The firmographics match and the judgement call was positive, but nobody checked. Fine for a sequence, not worth a bespoke approach until one of them replies.

Tier C is possible. Keep it, do not work it. It is where you go when tier A is exhausted or when the market shifts.

The tiers exist so effort is proportionate to confidence, which is the difference between a list you work and a list you own.

What you get back

A CSV of companies with tier, evidence, and the firmographics that were actually used to judge them. Above it, the market size: how many companies exist that match your hard filters at all, and what share of them you are looking at. That number is what turns a prospect list into a plan.

Variations worth knowing

Derive the profile from wins, not from ambition. Give it your five best clients by margin, not the five logos you most want. The derived profile will be less flattering and considerably more useful.

Add a technology filter. If the companies you win share a stack, a payroll system or a specific platform, that is often a sharper qualifier than industry classification.

Layer a hiring signal on top afterwards. Once the list exists, watch it for the moment a company starts hiring in your discipline. That is find every company hiring for your specialism this week, and it is how a static list becomes a working pipeline.

Where this goes wrong

An empty page is not a zero. A provider that is unavailable returns nothing, which looks the same as a market with no companies in it. The play distinguishes the two rather than reporting an outage as a market finding.

Industry classification is unreliable. Half the companies in any database are filed under something approximate. That is why the reverse people search exists: what a company employs is a better description of what it does than what it is classified as.

Verifying everything. The verification step is the expensive one. Running it across the whole list instead of the borderline cases turns a proportionate spend into a large one for very little extra accuracy.

Questions

Why is a currently open role not a qualifying criterion?

Because it confuses market membership with timing. A company that fits your desk perfectly and has nothing open today is still a target account, and it will have something open eventually. A company outside your market that happens to be hiring is not a target, it is a distraction. Hiring activity is an excellent trigger for when to call. It is a bad filter for who belongs on the list.

Why three sourcing paths rather than one good filter?

Because they fail differently. A firmographic filter is only as good as the industry classification behind it, which is frequently wrong. The reverse people search finds companies that actually employ the roles you sell to, which is a much more direct test. Lookalikes catch the ones that resemble your winners in ways no filter field captures. Use one for speed, combine them when coverage matters.

What does verified actually mean in tier A?

That the agent went and looked. It read the company's own site and the public record, checked the specific things your profile cares about, and can quote the evidence for the tier it assigned. That step costs money, which is why it runs on the borderline cases rather than the whole list.

Can I turn the list into contacts?

Yes, as a follow-on. Once the account list is qualified you can find the hiring decision-makers at each and enrich their work email, or find candidates inside those companies, which is a different channel and a different rule. Doing that after qualification is what keeps the enrichment bill proportionate.

Do I need a written ideal client profile first?

It helps, and the play works without one. Deriving the profile from your five best existing clients is often better than what an agency has written down, because the written version describes who they wish they sold to and the derived version describes who actually pays.